Frequently Asked Questions

How can including a podcast enhance my marketing efforts?

Most companies have great websites, professional video content, glossy collateral, etc. Including podcasts adds a dimension that will impact where other media cannot.

Are podcasts relevant?

In 2018 Forbes reported that radio advertising growth is expected to remain flat through 2021, but podcast ad-spending is expect to double during the same period. In short? Not only are they relevant, they are the fastest growing outlet in media.

Are podcasts right for my company?

The popularity of podcasts are pushed in large part to the proliferation of smartphones. This smartphone growth leads to a marketing concept that best-selling author Seth Greene calls "Hyper Targeting a customer". Email, Text message, web site content; all of these allow you to legitimately hand deliver your message to your recipient.

What else can you tell me?

32 million people listened to a podcast last month.
More than 1/4 of podcast listeners consume 6 or more podcasts a week.
44% of smartphone users have listened to online radio; 18% listen daily
The daily commute used to be impossible to penetrate, with podcasts you can ride to work with your listener.